Bruce Rosenblum has been named President of Television and Digital Media at Legendary Entertainment, whose film division just scored a record-breaking $200 million-plus take globally for Man Of Steel over this Father's Day weekend.
Rosenblum's appointment marks the company's commitment to expanding its presence in television and digital entertainment. Legendary is well established in the theatrical arena, with such fan favorites as Batman Begins, The Dark Knight, the Hangover series and 42 under its belt, plus a Godzilla reboot and 300 sequel in the works.
In his new post, Rosenblum will lead the unit charged with the production of programming for linear and on-demand platforms and all digital distribution efforts. He will report to Legendary founder and CEO Thomas Tull.
“Bruce has an outstanding track record in the business," Tull said. "He will be instantly additive to the team in our efforts to continue to make world-class content for consumers, however and wherever they access that content."
Rosenblum extolled the opportunity to create a leading edge multi-platform production and distribution business for Legendary.
"The Legendary consumer belongs to a connected, vibrant demographic," he said in a statement. "The opportunity to develop content and strategies to reach this burgeoning audience is invigorating and exciting to me.”
Rosenblum continues to serve as CEO of the Academy of Television Arts & Sciences.
