The Television Academy has chosen Barbra Held to fill the newly-created position of Vice President of Event Production, Academy president and COO Maury McIntyre announced on April 6.
"Barbra's more than 15 years experience in producing successful high-profile events will be extremely valuable as the Television Academy looks to elevate and expand the programming and experiences it offers to our members, aspiring professionals and the public," said McIntyre.
Held's duties will include overseeing planning and execution of all live events directly produced by the Television Academy.
Events under Held's purview will include: member activities and peer group events, including screenings, panel discussions, receptions, and conferences, along with awards shows such as the Television Academy Hall of Fame and Television Academy Honors.
She will also coordinate venue logistics and pre-planning for the Emmy Awards and Governors Ball.
In addition, she will oversee the technical operations and production aspects of the new, state-of-the-art theatre and media center currently being built at the Academy's North Hollywood campus.
Prior to joining the Television Academy, Held was most recently Vice President Events & Marketing of the Australian Government's G'Day USA, the largest foreign country promotional campaign held annually in the United States.
Additionally, Held served as Associate Vice President, Domestic Marketing at the Los Angeles Convention and Visitors Bureau and Special Events Manager at the Los Angeles Times.
Held said of her new position, "This is an extraordinary time to join the Academy as it prepares to unveil its spectacular new theatre and media center which will enable the organization to produce events that are more spectacular, thought-provoking and digitally accessible than ever before."
